Farm City | farm-value in the city
Overall Farm City Strategic Intent
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To develop a sustainable chain of Retail Stores that is:
- Non dependent on the Agricultural Business cycle
- With a national footprint focused in the large Metropolitan areas
- To differentiate these stores through:
- A unique and exciting store format
- A competitive and unique product offering
- Excellent customer service and technical advise
PURPOSE
Farm City will bring the benefits of the farm to the people living and working close to the city and provide them with a product, service and shopping experience which embraces the values and benefits of the Farm yet meets the needs and demands of the City.
VALUES
- Service Excellence
- Authentic
- Empowering
- Inspirational
- Generous
- Quality
- Every Day Fair Price
- Value Added Services
OUR TARGET MARKET
- Land Owner
- Land Owner - Plot
- Land Owner - Estate
- House Owner
- Cluster House
- Suburban House
- Estate House
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