Our vision

To be the leading food and agricultural company in Africa.

Our mission

Focusing on creating ONE AFGRI that supports the food and agricultural value chain in which our customers operate.

Our strategy

• Consolidate and grow our core competencies in the food and agricultural sector
• Focus on the food and agricultural value chain
• Provide innovative products and services to customers in the food and agricultural value chain
• Expand interest in the foods sector
• Surpass shareholder expectations
• Improve capital base through exiting under-performing businesses and the disposal of non-core assets.

Value proposition

• Clear strategy and focus
• Long history of operations in South Africa’s agricultural heartlands
• Proven, strong customer base
• Strong and respected brands
• Good assets and infrastructure
• Skilled and committed employees
• Synergies maximised across the food and agricultural value chain
• Focused in high production areas
• Positioned to transfer skill-sets to neighbouring countries.