Poultry

Daybreak Farms

Daybreak Farms was acquired by AFGRI in 2006 as part of AFGRI Products' strategy to become a fully integrated broiler operation

Daybreak Farms aims to be the supplier of "Superior" frozen chicken products to the South African consumer

Company Profile

• Daybreak Farms is situated in Sundra near the Gauteng market
• The company produces day old chicks through its subsidiary Midway Chix, a broiler breeder operation, situated near Bela-Bela (Warmbaths) in the Limpopo province
• Broilers are grown on own farms and by contract growers in the Delmas area on specially formulated high performance diets from AFGRI Animal Feeds
• Daybreak Farm focuses on supplying the independent wholesale market with frozen chickens under the "Superior" brand. As the company expands in the future the target market will be widened to include retail chain stores and food services

The company currently processes 650 000 broilers per week and employs over 870 people

Vision Statement

To be the consumers first choice of Superior chicken products - trusted by all stakeholders.

The Team

Steve Steenkamp - Managing Director
Cobus Van Niekerk - Financial Director
Willem Breedt - Processing Director
Louis Vermaas - Sales and Marketing Director
Jannie Maritz - Farms Director

Contact Us

Daybreak Farms (Pty) Ltd
P O Box 186
Sundra
2200

Main Road
Sundra
2200

Tel: +27 13 661 1063 / 4
Fax: +27 13 661 1595
Email: info@daybreak.co.za